In line with their values of promoting the growth of wealth and wisdom, as well as social progress, JIC established the JIC Bookstore in 2015. While building a high quality and multilayered urban cultural space, JIC shows their innovation in business throughout the cultural industry by specializing in book publishing and in cultural and creative product development of its own brands. Furthermore, JIC also takes an innovative approach in the business models which focus on the cultural and spiritual needs from the active senior citizens aged 50 and above. By investing in the “50+” brand of JIC Active Aging Service, the company sought to build an ecosphere for services to the elderly and to be the leader in the industry of supporting the elderly. In addition, as of the end of 2018, JIC has invested in Nature's Care, PTS Diagnostics, Huace Film and TV, Mango TV, New Star Press, Yizhong Media, Miquel, Dali Food, Bright Food, SF Express and Shunxin Agriculture, etc.