The annual Racing Ferrari Days event was held at Shanghai International Circuit (SIC) from June 10th to June 11th. JIC Bookstore was planning the simplified Chinese version of Enzo Ferrari’s biography, so an invite was extended to them for their market debut at the event.

At the Racing Ferrari Days, JIC Bookstore presented the sample copy of Enzo Ferrari in addition to an Enzo Ferrari exhibition. Both the book and the exhibition were warmly received by the Ferrari lovers.

Thus far, JIC Bookstore has acquired the rights to publish biographies written in Chinese of a number of business leaders, including the founders of Ferrari, ZARA, IKEA, Budweiser and IBM.