On July 10th, The Report on the Development of China’s Media Investment was released in Beijing. This report was initiated by JIC Media and compiled in collaboration with the School of Culture and Communication affiliated to the Central University of Finance and Economics (CUFE), the China Communication Research Center under the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SARFT), the China Academy of Press and Publication and other academic and industrial players. Gao Tao, Vice President of JIC, Zhao Lifen, Vice President of CUFE, Yang Qun, Editor in Chief of Social Sciences Academic Press (SSAP), Ke Ke, Chairman of JIC Media and Zhang Xiangdong, Vice Chairman of JIC Media were all present at the press conference.  

The report was the first Blue Book on Media Investment within the paper series published by SSAP, as well as China’s first research report reflecting the state-of-affairs and financing situation within the Chinese culture and media investment industry. It focuses on media investment and covers a wide range of other topics like investment development and industry specific policies, starting from the description of the apparent, then exploring the logic, and gradually going further to media investment technology, a case-study analysis of success stories, and a trend forecast. 

The report is the first Blue Book on media investment to be published jointly by the media investment sector and the academic community. Essentially, the report fills the gaps in this field. It also puts forward some enlightening perspectives, and generally, it received very favorable comments. Hu Zhanfan, the former head of China Central Television, said that the report represented a pioneering achievement for China.