The first JIC Library opened its doors on October 29, 2015 alongside the Tang Hotel Jiayu Wuxi.
Nested at the lobby level of the Tang Hotel, the JIC Library contains both a bookshelf area and a reading area. The opening of the JIC Library will provide a platform for the JIC Bookstore Investment to work closely with JIC Holdings and the Tang Hotel. This will allow it to expand its customer base, offer value-added cultural products and services, as well as host a variety of different cultural events.
So far, JIC Bookstore has two flagship brands: JIC Bookstore and JIC Library. The company will continue to invest in cultural spaces, creative products and themed books. The hope here is to improve brand architecture and create value. These new features will play a role in JIC’s brand communication and help to promote reading in our society.