After a two-week competition, JIC Bookstore was selected from a large number of book publishers to publish the simplified Chinese version of Enzo Ferrari. First published in the United States, the book will now be introduced in China for the first time. This development represents a substantial step forward for JIC Bookstore’s publishing business.

As one of the famous entrepreneur biographies soon to be published by JIC Bookstore, Enzo Ferrari is about the legendary life of the founder of the Ferrari automobile company and the father of motor racing. Translation of the text is currently underway and the book is expected to be launched sometime in 2016.

Looking ahead, JIC Bookstore will maintain its focus on biographical publishing in a bid to create a successful business and a leading brand.