JIC Trust recently enhanced its strategic partnership with Sincere Holdings. It did so by investing RMB 150 million in the privately placed corporate bonds of Chongqing Sincere Yuanchuang Real Estate Development Ltd. This marked a milestone by expanding cooperation between the two companies from the real estate business to the capital market. The purchase is part of a move designed to create a new “blue ocean.” This is based on a “real estate + finance” model, and it sets a new example for trust companies seeking to restructure their businesses.

Today, the traditional trust business is facing the “red ocean” trap. By working with Sincere Holdings, JIT Trust is poised to create a new “real estate + finance” ecology. It will focus on providing our customers in the real estate sector with a full-range of new investment and financing services.