The Series B funding plan from LeTV Sports was announced in Beijing on April 12, 2016. The event launched an in-depth collaboration with LeTV under a RMB 8 billion funding scheme. It involves leading institutional investors such as JIT Trust, HNA Capital, and CQB Fund.

As JIC Trust’s first early-stage move, “Internet+” equity investment, the closing of the deal marks a successful entry into China’s sports industry for JIC Trust. The move highlights the company’s competency in equity operations. JIC Trust will continue to expand its professional expertise and inject financial resources into the project. It will work with LeTV in an “open” closed-loop ecosystem to create healthier sports world ecology.