The JIC Bookstore event "Three + One" Design Exhibition opened May 14, 2016, at the Jiayujuntang Hotel to launch the company’s creativity brand "Life Is Here".

As the company’s first creativity brand, Life Is Here is designed with a story-telling, culture-focused approach to catering for refined tastes in cultural and creative products. Meanwhile, Life Is Here is also an experiment to provide insight into the core essence of things, pursue literary aesthetics and promote cultural heritage.

The "Three + One" Design Exhibition features original designs for Life Is Here. It’s reported that the design exhibition will become an annual event and the best designs will be brought to market under the brand name of Life Is Here. The event organizer wants to gather creative ideas from the general public and then provide the financial support required to turn great ideas into great products.

This year’s theme is Readable Design. The "Three + One" Design Exhibition comprises brand launch events, designer workshops, call for entries and an exhibition of the winning designs. The event has attracted approximately 20 professional and amateur designers.