As part of JIC Books’s “Culture + Industry” initiative, a fourth JIC books shop opened at Hangzhou EAC on May 23, 2016, after the previous launch of ones in Shanghai, Wuxi and Beijing. JIC president Zhong Jian’an announced the opening of JIC Books Hangzhou.
Located at Level 1 EAC-A, 18 Jiaogong Road, Xihu District with a floor area of about 200 square meters, JIC Books Hangzhou offers mainly biographies and books on culture and social sciences to meet local needs for high-quality cultural products while delivering cultural services tailored to its customers working in neighborhood offices.
JIC Books Hangzhou is a joint effort between JIC Bookstore and JIC Trust, with JIC Bookstore focusing on cultural services and JIC Trust maintaining its high-end customer base. The two companies will work together to create added cultural value for people working in the finance and business sector as well as high-net-worth individuals, based on the idea of being “the city’s financial lounge” where people can come in for cultural consultation, business networking and advice on wealth management, providing a unique “cultural + financial” shopping experience, the first of its kind in Hangzhou.