On Oct. 9, JIC Trust worked together with Alibaba Pictures to launch the “JIC Trust•YuleBao Film & Television Consumption Property Right Trust”. The first batch of film and television products, including Chasing Rainbow, began to register to the YuleBao platform of Alibaba Pictures. This project represents the first successful try that JIC Trust made in the film and television field.

As the original trust business, the consumption trust has become a strategic transformation direction of trust companies. This cooperation is another important try of JIC Trust in the fields of film and television, Internet and consumption trust, creating a brand-new mode for a trust company and BAT, an Internet giant, to carry out cooperation in the field of film and television.